Table 2 Components of seasonal influenza vaccination programme in Stockport, UK

Local community awareness campaign, organised by Primary Care Trust (PCT), NHS foundation and local borough council

Media – awareness through newspaper and radio

Campaign materials—including information leaflets, posters, banners and the dissemination to libraries, children’s centres, maternity units, pharmacies, and community centres

Online, digital, social media

GP communications

Targeted work with populations with lower uptake, focus on at-risk groups where uptake was low in previous season

Medical education for GPs and community staff

Community pharmacy programme with pharmacist advice and influenza campaign stickers on prescription bags

GP incentive scheme if pre-set uptake rates were achieved

Coherent IT input

Strategic influenza group teleconferencing for senior staff