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Table 1 Recruitment strategies as reported by the women in Edmonton and Calgary

From: The most effective strategy for recruiting a pregnancy cohort: a tale of two cities

City

Edmonton

Calgary

Strategy

Number (%)

Number (%)

172/1200 (14)

1028/1200 (86)

Recruitment in medical offices by physicians and office staff

35 (22.0)

276 (33.6)

Recruitment at medical/ultrasound clinics by APrON staff

4 (2.5)

180 (21.9)

Poster/Pamphlet in medical offices, ultrasound clinics, play group etc.

19 (12.0)

108 (13.2)

Word of mouth from participants; family or friends who are not participants, or from a university employee

37 (23.3)

48 (5.9)

Media – newspaper, magazine

12 (7.5)

7 (0.9)

Media – TV, radio

20 (12.6)

19 (2.3)

Internet – list servers (Health Notes) and others

20 (12.6)

1 (0.1)

Internet – APrON website

9 (5.7)

12 (1.5)

Other

3 (1.9)

170 (20.7)*

Total

159 (100)

821 (100)

  1. Women reported on the one method they identified as responsible for recruiting them into the APrON project.
  2. *Other for Calgary includes the following: Pregnancy/Nutrition Class: 23 (2.8); Baby Fairs: 13 (1.6).
  3. Media Public Service Announcement (unpaid media): 5 (0.6); Other: 115 (14.0).